Originally Aired - Tuesday, May 7 • 11:00 AM - 11:30 AM
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Location: S38171 (Sustainability Stage)
Title: Prioritizing Partnerships That Drive Circularity
Description:
Eight in 10 Americans believe recycling is worth the effort. Yet, if every home in the US had adequate access to recycling, we would STILL lose more than half of all residential recyclable material, which amounts to roughly 15 million tons lost each year. The reason: many Americans are confused about what and how to recycle and lack confidence when it comes to recycling. If we want to improve recycling and mobilize household participation in the circular economy, we need to strengthen recycling behavior in homes. To overcome the intention-action gap, Milliken & Company’s Charitable Foundation and The Recycling Partnership have partnered to launch the Center for Sustainable Behavior & Impact. The Center is quickly becoming the go-to hub for innovative solutions that substantially improve recycling at during the consumer journey. You will learn how this partnership is effective while also digging into new research that can help value chain stakeholders optimize recycling, including:
Level: Expo Pass, Expo Plus, Expo Premier
Type: Sustainability Stage
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